Our beginnings date back to 1964, when Lluís Generó Domènech founded YERSE, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality above all else. This principle has remained unchanged, together with our desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being.
We create designs that leave their mark, guided by feminine intuition, with our hearts set on tradition and our eyes on the future.
We design fashion responsibly for women with attitude and sensitivity, who are trendy without giving up comfort and naturalness.
We create contemporary designs with an eye to detail, drawing from our experience in knitwear.