Long before 'clean' there was 'care'. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.
In a beauty world of no’s and don’ts, we are all about can. Beauty that can perform without harmful toxins. Beauty that can strengthen skin with beneficial botanicals. Beauty that can bring out your absolute best.
Formulated with nourishing and protective ingredients. Dermatologists and plastics surgeons praised its ability to soothe, cover and protect, and patients loved that it didn’t feel like makeup. Free of known irritants and, perhaps more importantly, carefully crafted with skin-boosting ingredients.
So, if you’ve ever asked the question, “Why can’t makeup be good for the skin?” The answer is simple. With jane iredale, it can.