When founder, Laura Glover left her hometown of Chicago, she started a journey that would travel through her past, present and future. An avid music lover and DIY fashion kid, she set our for California to create her place in LA's style scene.  

After more than 10 years experience, risk-taking and rule-breaking, Laura launched DAYDREAMER.

DAYDREAMER creates clothing and experiences for authentic people. Each of our pieces has a message behind it - whether it's a legend, a joke, a memory or an idea, each item we make starts with a story. Because you should wear clothes that make you feel something. We unwaveringly design clothing and make decisions that evoke emotion with musical roots, inciting a sense of belonging and connection. 

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