Welcome to the world of 501® jeans—where every person has a pair, and every pair has a story. What started as an invention for the American worker became the uniform of progress. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans